Insights
Public Sector Challenge: Earth, Mynd, and Shire
The Public Sector Challenge returns with Earth, Mynd, and Shire, taking place on 11 September 2026 in Shropshire.
As part of our ongoing strategic partnership with the Public Sector Challenge Norse Group is proud to support this flagship event for the fifth time; and we aim to make this our most successful year to date.
This annual challenge brings together public sector organisations, local government colleagues and partners, to raise vital funds for Cancer Research UK and British Heart Foundation.
Set within the striking landscape of Long Mynd, the challenge offers a range of routes from 8.5 to 26 miles, each with its own level of intensity and ascent. Participants will experience sweeping views across the Welsh mountains, as well as the dramatic scenery of Carding Mill Valley, with every route reaching the summit of Pole Bank.
Around 50 employees from across Norse Group and our joint ventures will come together as Team Norse, lacing up their boots to raise both funds and awareness for these important causes.
Talking on Norse’s involvement with the Public Sector Challenge, Daniella Barrow, Senior Director of Consulting, said:
“Over the past five years, we’ve grown our partnership with the Public Sector Challenge, with more employees joining us each year. Last year was our most successful yet, bringing people together from across the organisation to take on the challenge.
Many of those taking part feel a close connection to the charities we’re supporting, which makes the experience even more meaningful. On an individual level, the challenge also offers real health and wellbeing benefits, giving people the opportunity to step away, reset and achieve something together.
We’re looking forward to taking on Earth, Mynd and Shire this year, strengthening connections across the public sector and making a positive difference together.”
Born from the public sector, Norse Group remains rooted in public service values, delivering vital services to communities across the UK while returning an ethical profit to its shareholders.
Our values-based approach underpins everything we do, with social value embedded across our services and carefully measured to ensure it is meaningful and lasting. Initiatives such as the Public Sector Challenge bring this commitment to life, creating opportunities for our employees to come together with partners, give back to important causes and strengthen the communities we serve beyond our day-to-day work.
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