Inside Norse episode 4

We’re pleased to present episode 4 of Inside Norse, providing a behind-the-scenes glimpse into Norse Group.

Hosted by Paul Pawa, our Group Strategic Development Director, each episode features a special guest who contributes valuable insights and expertise to the discussion.

In this candid episode of Inside Norse, Paul Pawa sits down with Jo Huxtable, Senior Director of Care at Norse Group, to explore the changing needs in adult social care. Jo shares her career path from working with vulnerable adults in supported housing to becoming a champion for residents and tenants at Norse Care. Together, they discuss the unique challenges posed by an ageing population and the financial pressures facing local authorities.

They delve into the impact of the COVID-19 pandemic on care teams, applauding the resilience of carers in the face of unprecedented challenges. Jo emphasises Norse Care’s commitment to delivering person-centred care, ensuring that each resident’s unique needs and preferences are at the heart of their approach. She highlights the importance of physical activity and wellness classes in helping older people maintain strength and mobility.

Jo and Paul discuss the essential qualities of a carer—from compassion to a can-do attitude—and explore how technology is enhancing care and improving quality of life.