Inside Norse episode 11

From supporting communities to shaping company culture, how can businesses make a meaningful impact?

Inside Norse episode 11 explores the role of Environmental, Social, and Governance (ESG) principles in driving long-term value for organisations, people, and the communities they serve.

In this episode, host Paul Pawa is joined by Justin Galliford, CEO of Norse Group, and Roger Smith, Group SHEQ Director, to discuss ESG and its importance in the world today. The conversation highlights why ESG matters to every organisation and how it shapes the way Norse Group operates, from day-to-day decision-making to long-term strategic planning.

They explore how ESG strengthens relationships with clients and communities, enhances employee engagement, supports talent recruitment, and reinforces Norse Group’s overall business proposition. Justin and Roger share practical insights into embedding ESG into daily operations, from the perseverance required to overcome challenges to the opportunities that arise when sustainability and integrity are built into the fabric of a business.

The discussion goes beyond theory, showing how Norse Group tracks and records ESG activity, turning charitable giving of time, space, and funding into measurable social impact. They also reflect on the importance of environmental stewardship, including Norse Group’s ongoing efforts to integrate sustainable solutions across its operations.

Justin highlights social value as a key differentiator and shares partnerships with Norfolk Community Foundation, Norwich City Community Sports Foundation, and Future Horizons, which supports ex-offenders through education, training, and employment opportunities. Roger explains Norse’s commitment to being an Armed Forces–friendly employer, recognising the valuable transferable skills service personnel bring to the workplace.

The episode also delves into governance, exploring how strong leadership, transparent decision-making, and ethical accountability ensure Norse Group’s values are reflected in every partnership and project. Justin examines different types of profit, from financial return to social value, showing how long-term sustainable strategies benefit both business and community.

Looking ahead, Roger offers practical advice for organisations starting or advancing their ESG journey: learn from experienced businesses, make it manageable, and embed ESG across every aspect of operations.

Watch the full episode on YouTube or listen on Spotify, and Amazon Music.