A marauding pack of dinosaurs – led by several colleagues from Norse – are preparing to take on a novel fundraising challenge, walking across Norwich to raise money for the East Anglian Air Ambulance (EAAA).

In what organisers are describing as a ‘migration’, a group of seven fundraisers will set off from EAAA’s headquarters to visit Dippy the dinosaur from the Natural History Museum – who is currently on display at Norwich Cathedral.

And to make things really challenging, they will each be decked from head to toe in cumbersome, yet stylish, dinosaur costumes, ensuring they look the part as they meet their well-known ancestor.

Norse’s Alan Rampling is preparing to lead the eye-catching contingent on their testing four-mile journey next month.

“Having previously completed a 10km event dressed as a diplodocus, I’m incredibly excited to be dressing up once again to raise money for such a worthy cause,” he said.

“The East Anglian Air Ambulance is an integral part of the local community and continues to save countless lives each and every year through their incredible work, so we’re delighted to be supporting them as our nominated charity.”

In preparation for the big day on 9 October, the dinosaurs – which also include representatives from KLM and SaxonAir – have been gathering to practise in full costume, much to the delight of curious onlookers.

“It can get very hot in the costumes – so it’s not easy work – but of course, it’s a lot of fun walking around dressed as a dinosaur,” Alan said.

“We are beginning to really hit our strides now and are in good shape for the main event, so we’re very confident our ‘migration’ will be a success.

“It’s great to have several companies on board with this fundraiser, and make sure you keep your eyes peeled in the coming days, as we hope to do a walk around each organisation collecting money.”

To donate to the fundraiser, visit https://www.justgiving.com/team/TheBigDinoMigration