Running expert and Eastern Daily Press columnist Neil Featherby has told how he helped coach a group of Norse runners to successfully navigate the Norwich 10k course in blistering heat.

Here Neil explains how he managed to get what was a group including many novice runners around the course during August’s heatwave:

“Earlier on this year, I was asked by Norse, who were the main sponsor of the Run Norwich 10k, to help with their staff wellbeing initiative and help with the training of 15 selected candidates for the run.

Needless to say I was delighted to be asked and even more so when it was agreed that a donation would be made to the Hallswood Animal Sanctuary for doing so.

Whilst some of the group had already done a little bit of running, most of them were basically starting from scratch.

We managed to get 11 of them to the start line 18 weeks later for which they all finished with big smiles on their faces whilst being rightfully proud of their achievements and finisher’s medal.

They recently asked me to go to the Norse head office in Norwich with Lyz Hall and Maria Thornberg from the Hallswood Animal Sanctuary where most of them were there to greet us with The Run Group leader and Norse Group Resources Director Tricia Fuller MBE (pictured front left) who so very kindly presented a cheque for £1,000 to the Sanctuary.

This money will go towards helping to pay some of the feed bills as we go in to the winter months and believe you me, it really is so very much appreciated. At the risk of repeating myself once again, this demonstrates just how running is so much more than just a sport.”