The Norse Group has been awarded the In Good Company Quality Mark Plus for its work tackling loneliness in Norfolk.
Judges gave the Norse Group application a Plus mark, which is only given to organisations going the extra mile beyond their day-to-day work.
NorseCare Managing Director Karen Knight, pictured right, was presented the award on behalf of the Group by Norfolk County Council Deputy Leader Alison Thomas at an In Good Company Loneliness Summit in Norwich.
Judges were impressed by Norse’s corporate social responsibility programme, The Norse Way, and noted our support for Project Search, a national initiative that helps students with learning difficulties make the transition to work.
The Group has a strong track record of recruiting people who have been unemployed and those who might otherwise face multiple barriers to breaking into employment.
NorseCare – a founder partner of the In Good Company campaign – builds strong links to our local communities in its care homes, working with Friend Indeed who bring babies and toddlers into homes. Brownies often visit, learning about dementia and becoming Dementia Friends.
About 200 NCS passenger assistants and drivers will be receiving dementia friendly training in the coming months in a programme developed with Norfolk County Council.
Our n-able Assistive Technology service in Norwich aims to keep clients living with dementia safe and independent in their own home for as long as possible and deals with more than 2000 new referrals a year.
Dean Wetteland, Managing Director of Norse Group, said:
We were delighted to receive this award as we are passionate about strengthening local communities. As well as being there for our customers when they need us, we are committed to extending our impact to tackle the challenges the communities we serve face.
Our Norse Way philosophy is embedded in what we do and we have introduced a volunteering policy for staff and increased the size of our Community Fund to support grass roots organisations that help aid wellbeing and reduce loneliness.